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 AdSense is probably the easiest way to generate revenue with your website but it’s certainly not the only way you can make money using contextualized advertising. At the beginning of 2007, Google changed its Terms of Service to allow  publishers to place other contextualized ad systems on the same pages as AdSense units. There’s just oneVibrant Media’s in-text service is a direct rival to Kontera. The company’s system works in a similar way: by picking keywords, turning them into links and producing floating ads when users mouse over. When Kontera was first rolled out it was probably fair to say that Vibrant Media’s Intellitxt system was at least as good, if not better. Their ads looked great (Kontera’s were a bit bland initially) and they turned up some very good ads. These days I’m not so sure. The people at Kontera have put so much work into improving their contextualization engine that Vibrant Media certainly doesn’t have an edge there. In fact, you can often find that th...

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 Who are the advertisers?   An ad network’s website will boast of its biggest advertisers but the bigger the marketing budget, the more agencies are going to spread it around. A big brand at an advertising agency then might not mean very much — giant corporations are as confused about the most effective channels as publishers are. What you want to know is whether you’re going to get advertisers who will appeal to your audience. The site — or the site’s agent — might give you an idea but you won’t know for sure until the ads are up. 3.What control do you have over the ads?  Unless you have a very large site, it’s unlikely that you’ll be able to choose your advertisers but you should be able to block ads placed by competitors and ensure that you’re not showing content that isn’t appropriate to your audience. Just about all networks should have some kind of filtering function in place, so you can safely steer clear of anything that doesn’t provide that option. And you’ll als...

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